His first meeting with crew members tasked with the aesthetics of the show was before COVID hit. “Sam Levinson loved the way that it read on camera, so Alexa and I had been in talks since the first season about possibly coming back for a second season and being commissioned to come up for looks for that,” Euan says. “They reached out because those two looks sort of fit the character and the storyline, but we ended up customizing them a little more for the winter formal scene to really make them ‘for’ Maddy.” That involved adding real ostrich feathers to a jacket and sprinkling Swarovski crystals around the jacket and a veil, along with creating shoes and accessories for the outfit.
“They were existing pieces from my personal collection and designs that were already being sold on my website,” he says. Someone else shot the campaign, Euan explains, and seizing creative control of the shoot meant that it never “went big.”) In Season 1, Demie wore two pieces from Euan. (If you’re curious about where those images may be, good luck finding them. He was online as a tween and teen, in awe of John Galliano for Christian Dior, monogrammed bags and bedazzled everything.Ī post shared by Aidan Euan herself reached out to Euan for Season 1, as the two knew each other before “Euphoria” because she had modeled some of his designs in the past. When Euan moved to the United States from Mexico in the mid-aughts, he began to base his budding fashion design sensibilities on Southern California style and pop culture, much of which he saw both on the streets and the Internet. Euan would later harness the excitement of getting dolled-up with your girls and showing off to each other in his designs. As Euan became more interested in fashion, he also began to take notice of how his mom, his aunt and his female cousins would get glammed up before a night on the town - even though Carnival is only celebrated for a couple of days in Mexico, the women in his life dressed like the festival’s showgirls every time they stepped out the door, reveling in their own femininity, sensuality and beauty. Euan often found himself mesmerized by seeing her work with her hands. “A lot of the business that I conduct and the creative side of my label stems from her, and what I learned from her about entrepreneurship and how she could always make a business out of everything,” he says.Īs he was growing up in Yucatán in the 90s and early 2000s, his mother worked as a seamstress. We will most definitely be saving this for future inspiration.A post shared by Aidan Euan of Euan’s designs are inspired by the divine feminine, the direct effect of being raised by a single, young mother. Ahead, zoom in to fawn over Demie's incredible work. With Maddy's killer wings already inspiring countless re-creations, it's safe to say that we will be glued to our screens as we uncover her makeup looks in the season.
In the Instagram caption, she added: "She came into the makeup trailer with established and well-thought-out ideas for her looks, with her own character backstories." " had a really strong vision for her character this year," Davy previously told POPSUGAR. By Davy's indication, it seems like we will be having more of these head-turning beauty moments for Maddy as Demie is getting more involved in the character's makeup direction. The character who is unnervingly good at cutting down others is using her makeup looks to add another menacing aspect to her personality. It was "sharp like a knife to cut through whatever stands in her way," Davy wrote. Turns out, Maddy's slightly threatening wing had a special meaning behind it. Davy took to Instagram yesterday to break down Demie's premiere look - aka the cat eye that captured the world's attention - and explained how this season's makeup direction differed from the last. Alexa Demie is taking a more hands-on approach for season two of Euphoria, according to the show's makeup artist Doniella Davy.
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